If there’s anything that Singapore has contributed to world culture, its the food. This island-nation, a harmonious blend of three ethnic groups and one european culture, has created a perfect storm of cuisine, where any visitor could spend every day sampling a new taste treat for a year and still encounter something deliciously new each time. In fact, back in 2006, food and beverage spending by visitors accounted for more than S$1 billion or about 12 per cent of overseas visitorsâ€™ total expenditure.
The very savvy Singapore Tourism Board has celebrated the city’s gastronomic leanings every July for 15 years with the Singapore Food Festival. This year, the Board is co-organizing with food consultancy group Peter Knipp Holdings (PKH) to bring more than 40 events to this year’s festival, including the opening activity in Lau Pa Sat (“old market” in the Hokkien dialect), A Dish for Every Week at Suntec City, The Sentosa BBQ, and a Major League eating competition on July 27, a first for Asia. What’s more, foodies can enjoy outdoor jazz, mobile musicians, demonstrations, and even a fashion show. If Singapore is internationally recognized as a food paradise, then consider the Food Festival as the annual Rapture.
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